Social Media Marketing & Content Planning Pipeline
Shaping brand presentation and social presence across internal agency channels and client brands through competitor research, structured content calendars, and end-to-end publishing.
Project Overview
At Alpha Brackets, I lead social media marketing efforts across agency initiatives and multiple client projects. I research industries, audiences, and relevant topics to shape social direction, develop content ideas, and manage end-to-end creative design and publishing.
The Core Challenge
Managing diverse client domains with distinct audience expectations, requiring agile brand messaging, customized content themes, and a reliable publishing cadence.
Strategic Framework & Approach
Researched industries, audiences, and competitors to identify whitespace content opportunities.
Developed content ideas and organized rolling monthly content calendars tailored to platform nuances.
Designed social creatives in Figma and Canva, wrote engaging copy, and managed multi-channel distribution.
Helped shape how Alpha Brackets and client brands presented themselves online through visual direction and profile optimization.
Adapted content and positioning dynamically based on evolving business objectives and audience feedback.
Key Outputs & Creative Assets
Structured analysis of competitor accounts, trending industry discussions, and audience pain points.
Weekly and monthly editorial plans organizing carousels, single-image posts, and industry breakdowns.
Custom social graphics, carousel decks, and persuasive captions designed for high clarity.
End-to-end scheduling and distribution management using Buffer and Meta Business Suite.