Portfolio Directory

Real briefs. Real thinking. Real results.

From zero-to-launch startup brand positioning to multi-channel social growth systems and product UX foundations.

HosteloJun 2026 – Jul 2026

Zero-to-Launch Startup Brand Identity & Social Presence

Collaborated directly with the founding team of an early-stage startup to build its core brand identity, visual guidelines, and social media presence ahead of launch.

Zero to Launch
Full Brand Architecture
Complete Suite
Logo, Palette & Typography
Multi-Channel
Optimized Social Profiles
Brand IdentityStartup LaunchVisual DirectionContent PlanningPre-Launch Strategy
Brand & LaunchRead Story
Alpha BracketsSep 2025 – Present

Social Media Marketing & Content Planning Pipeline

Shaping brand presentation and social presence across internal agency channels and client brands through competitor research, structured content calendars, and end-to-end publishing.

Ongoing Lead
Social Marketing Direction
Multi-Project
Client Brand Support
End-to-End
Research, Design & Publishing
Content CalendarsBufferMeta Business SuiteAudience ResearchCreative Design
Marketing StrategyRead Story
Alpha Brackets (Product Design)Sep 2025 – Mar 2026

Developer-Ready UI/UX & Component Systems

Served as primary UI/UX designer delivering structured, developer-ready web and mobile interfaces, interactive prototypes, and reusable component libraries.

Primary Designer
Web & Mobile Products
Developer-Ready
Component Systems & Handoff
FigmaUI/UX DesignDesign SystemsInteractive Prototyping
UX & Product DNARead Story
PopNChat LiveAug 2025 – Sep 2025

Real-Time Social Streaming UI & Gamification

Designed key screens and gamified user experiences for a real-time live streaming platform, including virtual gifting and contribution leaderboards within a four-week contract.

4-Week Contract
Delivered On Schedule
Gamification
Virtual Gifting & Leaderboards
Mobile UI/UXLive StreamingGamificationFigma
UX & Product DNARead Story